YOUR MARKET PROBLEMS, SOLVED.
Fractional CMO for
Game-Changing Brands
With 15+ years of experience in creating brands that generate demand, I’m here to help solve the growth problems you’re challenged with. Check out my engagement solutions below, spanning from in-house support to one-off projects.
Fractional CMO
The full kit and caboodle. In our Fractional CMO partnership, I bring not only experienced leadership and strategic insight but also the practical resources to drive success. Understanding that many of my clients may not have established marketing teams, I step in to fill this gap. Whether it's about building a team from the ground up or enhancing an existing one, I'm here to bring the right mix of skills and resources to the table. My approach combines hands-on execution with mentorship, focusing on performance management and operational efficiency. I lead your marketing efforts, ensuring they are not just aligned with, but also effectively advancing your overall business objectives. Together, we'll craft and execute strategies that resonate with your unique brand and market needs.
Projects
Need a one off project? I can help with that, too. See below for the areas of focus including brand and marketing strategy, branding, website development and creative execution.
Foundational Brand and Marketing Strategy
Half the battle of building a successful business is knowing the why behind what you do and who you do it for. As your marketing partner, I’ll work with you to identify your positioning, pinpoint your audience, and place you right where you need to be in the market. From there I’ll craft engaging content, smart strategies, and clear goals to make your brand not just survive, but thrive.
Brand Positioning
Target Audience Development
Core Messaging Frameworks
Competitive Analysis
Unique Value Proposition and Differentiators
Marketing Objectives and KPIs
Content Strategy
Digital and SEO Strategies
Channel Strategy (Earned, Owned, Paid and Shared Channels)
Technology Stack Audit and Recommendations
Budget Development and Allocation
First impressions are everything. Your brand’s voice and visual representation set the tone for who and how potential clients interact with your offerings. I’ll work to align your verbal and visual essence with the needs of your audience to expedite authentic growth.
Verbal and Visual System Development
Logo Creation or Modification
Key Brand Messages (one-liner, tagline, etc.)
Color Palette Selection
Branded Templates (business cards, presentations, flyers, etc.)
Branding
A powerful website that puts the customers needs at the center makes all the difference when scaling a business. I build easy to use websites on SquareSpace, Wix and Shopify based on the needs of your business to create beautiful and efficient digital experiences for your customers.
Website Strategy and Design
Website Development on Wix, Squarespace or Shopify
Website Development
This is where it all comes to life. Using your strategic marketing and branding elements, let’s build campaign strategies that will match your audience’s needs and meet your business goals.
Campaign Strategy
Campaign Execution
Measurement and Reporting
Team management and augmentation
Creative Execution
