YOUR MARKET PROBLEMS, SOLVED.

Fractional CMO for
Game-Changing Brands

With 15+ years of experience in creating brands that generate demand, I’m here to help solve the growth problems you’re challenged with. Check out solutions below, including Foundational Marketing Strategy, Branding, Website Development and Creative Execution.

Foundational Marketing Strategy

Half the battle of building a successful business is knowing the why behind what you do and who you do it for. As your marketing partner, I’ll work with you to identify your positioning, pinpoint your audience, and place you right where you need to be in the market. From there I’ll craft engaging content, smart strategies, and clear goals to make your brand not just survive, but thrive.

  1. Brand Positioning

  2. Target Audience Development

  3. Core Messaging Frameworks

  4. Competitive Analysis

  5. Unique Value Proposition and Differentiators

  6. Marketing Objectives and KPIs

  7. Content Strategy

  8. Digital and SEO Strategies

  9. Channel Strategy (Earned, Owned, Paid and Shared Channels)

  10. Technology Stack Audit and Recommendations

  11. Budget Development and Allocation

First impressions are everything. Your brand’s voice and visual representation set the tone for who and how potential clients interact with your offerings. I’ll work to align your verbal and visual essence with the needs of your audience to expedite authentic growth.

  • Verbal and Visual System Development

  • Logo Creation or Modification

  • Key Brand Messages (one-liner, tagline, etc.)

  • Color Palette Selection

  • Branded Templates (business cards, presentations, flyers, etc.)

Branding

A powerful website that puts the customers needs at the center makes all the difference when scaling a business. I build easy to use websites on SquareSpace, Wix and Shopify based on the needs of your business to create beautiful and efficient digital experiences for your customers.

  • Website Strategy and Design

  • Website Development on Wix, Squarespace or Shopify

Website Development

This is where it all comes to life. Using your strategic marketing and branding elements, let’s build campaign strategies that will match your audience’s needs and meet your business goals.

  • Campaign Strategy

  • Campaign Execution

  • Measurement and Reporting

  • Team management and augmentation

Creative Execution