Cedarvale Maple Syrup Co.
Brand Essence and Website Development
Cedarvale Maple Syrup Co. is a local favorite serving Upstate New York and surrounding communities since 1977. Under new and young leadership, the brand needed a refresh to bring their time tested classic recipes to new audiences. We conducted audience research to develop new messaging, imagery and a full retail website that will scale with their business for many years to come.
Verbal and visual brand development, website design.
Understanding the heart that this brand is built from provided the foundation for the essence development. Logo, tagline and supporting messaging to construct the unique story of this brand came together after surveying the local audience and conducting interviews with staff.
A well constructed and functional website was imperative to the success of this project. We built a full functioning retail website using Shopify that is secure and simple for both buyers and the Cedarvale team to maintain.
